Social media has helped the way that we think and stay connected with those near and far. These days it is available to us instantly at the click of a button. We can see what friends are doing and post what we are up to daily. In a world of technology, employees are taking advantage of peaking into your social media account to see who you really are. This is just one of the reasons why it is important to present yourself well on all social media platforms. This also means that your social media accounts can make or break your career.
In fact, research from George Washington University stated that first-year medical students changed their online behaviors after learning the effects of social media on their personal identity. Although you should make sure to keep your profile clean, social media can also help to advance your career. Keep reading to find out how to ensure your profiles stay employee friendly and how to get the most of your social media to advance your career.
One of the first things that you can do for yourself on your social media platforms is an audit. This will allow you to know what people are seeing when they find your online. Start by checking out a mentor you have or someone that has a job like one you would like to get. See what kinds of things you find about them online. Is there room for improvement when it comes to your own? Maybe you can even highlight some of the volunteer work you do and make your social media channels a positive experience for viewers. The ball is in your court!
Social media is not the place to air out your true feelings on a specific subject or person. Whether you are annoyed at your current job or you are not too thrilled with your personal life, keep the negative comments out of your social media channels. This makes you look very unprofessional.
Check out all your photos (even the ones from 10 years ago) and ask yourself, if you were a CEO would you hire someone that had the photos you post or are tagged in. People have lives outside of their job, but it’s important to keep these lives separate. A picture of your partying doesn’t paint a great picture to a company. Remember, you can’t always control what your friends are posting. You can always untag yourself so that the CEO of your dream job doesn’t see it.
Did you know that you can be networking on social media? No, this does not mean that you should find the CEO of large companies and add them as a friend. It means that you can join groups. This is especially true on Facebook and LinkedIn. Try searching groups are you interested in learning more about. Whether that means that’s where your clientele may be, or it’s others just like you trying to find similar jobs, networking is a great way to advance your career on social media. You will find thousands of different groups. Try and introduce yourself once you find a few groups that seem interesting to you and make sure to keep stopping back in and joining in the conversations.
Hopefully you have learned some important tools to help your social media channels to make and not break your career. Remember that you can utilize to get your dream job. Just make sure that you follow these steps.
Laura has been an online marketing specialist for four years. She loves assisting clients with social media, blogging, and email campaigns. Laura attended the University of Texas at El Paso where she received her undergraduate and masters degree. Throughout university, Laura was also on the track and field team as a Javelin thrower.