Business development and marketing are not new concepts. Since the invention of the printing press in 1450, businesses everywhere have recognized the importance of promoting and growing their brands. Think of all of the marketing tools that have emerged since that first movable type press– billboards, radio, television, the internet– the list is nearly endless.
The one thing that never changes is, well…change.
There are more career niches than ever before for marketing and business development professionals, and many times, the two go hand in hand. Many organizations have uncovered the secret sauce of keeping marketing and business development teams in lockstep– and the results speak for themselves– leading to bigger and more profitable deals.
If you’re interested in a career that keeps up with the pace of change, marketing offers a wide menu of options. Here are some rapidly growing marketing career opportunities that combine creativity with closing sales.
1. Marketing Analyst
If you eat numbers for breakfast but love to exercise your creative side, a marketing analyst role may be the right fit. Marketing analysts are responsible for deciding which products and services to sell, who to sell them to, and at what price. By identifying market trends and buyer behaviors, they contribute to both the creative and the bottom line.
2. Graphic Design
The demand for graphic designers is growing at a rate of over 20% per year. With the increase in consumption of digital content, graphic designers are in high demand. Think of them as the creative geniuses that take 1,000 words and paint a picture. If the average attention span is less than that of a goldfish, what better business development tool is there than an ad that can hold a consumer’s rapt attention?
3. Experiential Marketing
Experiential marketing is the idea of helping your prospect or customer experience your brand, rather than simply consume what you sell. It gives a competitive edge, extends the lifetime value of customers and influences sales. 70% of consumers report that they decided to buy a product or service after participating in a brand experience.
4. Marketing Project Management
It’s clear, with the huge array of marketing tactics in play for modern organizations, that it takes some effort to plan, execute and measure campaigns and marketing strategy. This is where Marketing Project Managers shine. Whether it’s keeping activities aligned to a budget, ensuring deadlines are met, or recruiting and developing the right team members for each project, Marketing Project Managers bring the level of organization and discipline needed to complete projects that move the revenue needle.
5. Digital Marketing Strategy
By 2020, businesses are projected to spend over $110 billion on digital marketing and advertising. The demand for digital marketing strategists has never been higher, and will only continue to rise. Effective digital advertising and campaigns are vital to attracting prospects and creating lasting relationships with current customers.
6. Marketing Design
Marketing Designers are the artists of the marketing world. They turn text-heavy documents into artfully-designed presentations that catch the reader’s eye and strengthen the imprint of a brand. Marketing career opportunities in design are expected to rise an average of 6% each year, due to an increase in mobile-optimized, digital content.
7. Integrated Marketing Communications
Careers in marketing communications are on the rise and are considered a highly strategic role within marketing and business development. Integrated Marketing Communications Managers are tasked with developing marketing programs, and product launch plans that weave tightly within cross-functional teams and that keep messaging on brand and in alignment with overall corporate objectives.
8. Growth Marketing
Growth Marketing Managers work hand-in-hand with the Digital Marketing and Business Development teams to pinpoint marketing programs and campaigns that increase customer stickiness and drive new, qualified leads. Sometimes referred to as “growth hacking,” growth marketing is one of the biggest areas of focus for hyper-growth companies today. Growth Marketing Managers continually take the pulse of the consumer population to orchestrate campaigns that build brand awareness and rapid growth.
9. Marketing Automation
Gone are the days of sending manual emails (or even mail-merged emails) to a list of contacts. With the bevy of marketing automation tools available today, Marketing Automation Managers use analytics to uncover marketing insights about consumer preferences and buying behaviors. They leverage that data to create repeatable, scalable processes and programs to generate new leads and more closed deals. Effective marketing automation boosts sales productivity by up to 15% through the use of automation tools and targeted campaigns.
10. Strategic Marketing
Organizations are hiring Strategic Marketing Managers to evaluate the “big-picture” of marketing programs and business development. 57% of B2B marketers list “understanding the target audience” as an inhibitor to their success. Whether it’s identifying cross-sell opportunities, forecasting industry trends, or communicating a vision for new product or service niches, Strategic Marketing Managers are always one step ahead of what the industry is doing and ready to steer the organization to the right audience.
Marketing and business development teams continue to join forces to reach common goals. It’s great news for job-seekers who wholeheartedly believe that Marketing is no longer the cost-center of the past. Instead, modern Marketing teams are driving revenue and making a bigger impact on profitability than ever before.
20+ year marketing veteran with a mix of big brand experience like Microsoft and Amazon, startups and small mom & pops.