LinkedIn is a mixed bag.
On one hand, playing host to about half a billion of the world’s professionals, it’s simply unmatched for finding opportunities, sourcing business deals or generating leads.
On the other hand, the signal-to-noise ratio is often overwhelming, and finding visibility (or rather, the right kind of visibility) can be a chore.
Done right, though, LinkedIn can offer you a level of visibility and exposure to opportunity that can be absolutely transformative to your career. Businesses spend thousands of dollars optimizing their website’s SEO to rank well on Google – what people don’t realize is a lot of the same principles apply on LinkedIn.
20+ year marketing veteran with a mix of big brand experience like Microsoft and Amazon, startups and small mom & pops.