There is a lot of fear in the world nowadays. Not just due to global events or certain political figures, but because of Society in general. People are afraid to be themselves or to speak their minds out of fear of backlash from Society: Youths warned not to express themselves for fear that their peers bully them. Innovators silenced because their employers fear failure or upsetting the status quo. So many voices out there go unheard out of fear.
Video games and marketing have an interesting history. From major wins like the Robin Williams Zelda commerical to the not-quite-thought-out staged protests against Dante’s Inferno, marketing related to video games tends to get big fast if done ‘right.’ Still, these campaigns were focused on directly funneling attention towards the game itself. When it comes to Pokemon Go marketing, however, the benefits are up for grabs — so long as you know how to use them!